Client: North Inc. (acquired by Google in 2020)
Role: UX Designer, Visual Designer
Goal: Create an app that allowed a full purchase flow of Focals smart glasses. This included sizing users for a proper fit, allowing them to choose a CMF, virtually try them on, and then purchase.
Working closely with two talented teammates (a UX designer and a PM) we quickly narrowed down the MVP, output a prototype and created multiple iterations in only a few short months. Multiple complex challenges (virtual sizing and try on, onboarding for users with impaired vision) were solved in a short time period by continuously testing and adapting.
visual design
ux/ui design
![](https://assets-global.website-files.com/63a32db4d9091c4d3d37ce6b/63a3633b95e1656bb5750fc5_fsa_main.webp)
![A mockup of two screens of the Focals Shop App.](https://assets-global.website-files.com/63a32db4d9091c4d3d37ce6b/63a36350960fb06336b1dff1_fsa_onboard.webp)
![A mockup of two screens of the Focals Shop App.](https://assets-global.website-files.com/63a32db4d9091c4d3d37ce6b/63a3635604383d2a008dab3e_fsa_sizing.webp)
![A mockup of two screens of the Focals Shop App.](https://assets-global.website-files.com/63a32db4d9091c4d3d37ce6b/63a36366311ee64bb7c09b03_fsa_vto.webp)