Client: North Inc. (acquired by Google in 2020)

Role: UX Designer, Visual Designer

Goal: Create an app that allowed a full purchase flow of Focals smart glasses. This included sizing users for a proper fit, allowing them to choose a CMF, virtually try them on, and then purchase.

Working closely with two talented teammates (a UX designer and a PM) we quickly narrowed down the MVP, output a prototype and created multiple iterations in only a few short months. Multiple complex challenges (virtual sizing and try on, onboarding for users with impaired vision) were solved in a short time period by continuously testing and adapting.

visual design
ux/ui design
A mockup of two screens of the Focals Shop App.A mockup of two screens of the Focals Shop App.A mockup of two screens of the Focals Shop App.